Client Process - You, Inc. - Philosophy

All businesses, large and small, must earn a profit or they will no longer be in business. They prepare annual budgets, have monthly or quarterly financial review meetings and strategize new ways to grow their business and take it to the next level. We believe a client’s personal finances should be managed in the same way, a process we call You, Inc.

The You, Inc. process formalizes and addresses financial issues just like real businesses in the areas of:

  1. Long-term goal planning
  2. Cash flow budgeting
  3. Risk management
  4. Investment allocation and management
  5. Income and estate planning

The goal of You, Inc. is to treat your finances like a business. As such, they must be continually monitored and adjusted. Finances are too important to only address in your spare time. The You, Inc. process is achieved through a series of client-advisor meetings.

The initial meeting is the Discovery Meeting. The purpose of this meeting is to introduce ourselves and our firm to you and see if we are a good fit. We strive to learn about you, what makes you tick, and your financial goals and objectives. It is a time for us to ask each other a lot of questions. Since choosing a financial advisor is a big decision, we do not expect an answer at the end of this meeting. We advise you to go home and “sleep on it” and we follow up with you within a week to determine how you wish to proceed.

When you decide to proceed, we have the Factfinder Meeting. The purpose of this meeting is to learn about your specific goals and objectives. We will ask questions to gather data and listen to what gets you excited (or concerned) about the future.

The next meeting is the Preliminary Plan Meeting. The purpose of this meeting is to review the drafted financial/investment plan to determine that all information is complete, accurate, and that all plan assumptions are correct. No recommendations will be presented at this meeting.

Next is the Plan Delivery Meeting. The purpose of this meeting is to present your finalized financial/investment plan and discuss the recommendations. No commitments are expected at this meeting.

The next step is the Plan Implementation Meeting. The purpose of this meeting is to implement the plan recommendations. All insurance and investment paperwork is ready for your signatures. You will be able to ask follow-up questions and voice any concerns about the plan. The paperwork can be mailed or sent to you electronically instead of meeting face-to-face.

After your plan is in place, we schedule an Annual Review Meeting. The purpose of this meeting is to review the financial/investment plan to determine if any significant client changes have occurred which necessitate a revision of the plan. Investment portfolio performance will also be discussed along with a comparison of actual results to your goals and objectives.


2007 Tidewater Colony Drive #2B
Annapolis, MD 21401
443-333-4665 office
443-837-6605 fax

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